An Interview with Martin Rand, CEO and Co-Founder, VitalFields

Back in 2013 at the inaugural World Agri-Tech Investment Summit in London, an entrepreneur from Estonia, Martin Rand, came to showcase his business, VitalFields, to potential investors. Three years later, the acquisition of VitalFields by The Climate Corporation marks one of the most successful agri-tech exits of the year.

We caught up with Martin to find out what he had learned along the way about scaling and selling an agri-tech business, and what advice he had for new agri-tech start-ups currently seeking finance.


Scaling agri-tech solutions is the focus of the upcoming World Agri-Tech Innovation Summit in San Francisco, which takes as its theme “Breakthrough Applications and Business Models for Sustainable Farming.” More than 500 agribusiness leaders, start-ups, accelerators and investors will meet to determine the next frontier in agri-tech innovation, and to forge the right partnerships to successfully bring these solutions to market.

“I participated at the inaugural event of the World Agri-Tech series in London in 2013. The people I met there and at the subsequent events helped me to raise funding and create new connections in new markets we were entering. Doing that without participating in these events would have taken me months if not years more,” says Martin.

Renowned as the most successful business forum in agri-tech, don’t miss this opportunity to find new partners and identify new markets: Register by January 31 for Early Bird Savings.

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